Privacy policy
Last updated October 23, 2026. Draft pending legal review.
What we collect
Your answers to the test and to weekly check-ins, the people you add to My Circle, your first name and email address when you create a profile, your partner link if you choose to create one, and purchase records from our payment processor. We do not receive your full card number.
How we use it
To calculate and show your results, run your account, send sign-in links and the emails you agreed to, process payments, prevent fraud, and improve the test. Our analytics use pseudonymous identifiers, not your name or email.
What your partner sees
If you link profiles, your partner sees your archetype and how you match. They never see your answers to the test. In the membership’s weekly check-ins, your partner sees your answers only after you both answer, and never the answers you mark private.
Marketing email
Every marketing email has an unsubscribe link, and you can switch it off in Settings at any time.
Your choices
You can download all your data or delete your account in Settings. Deleting removes your answers, results and partner link.